10 Reasons Why You Should Buy a Korean Car


In just a couple of decades, South Korean car brands have managed to go from unknown to one of the most popular. Moreover, the popularity of their cars is increasing every year, as is the quality of the cars.

People can choose Korean cars for many reasons. Some prefer their design, while others can benefit from affordable prices. So if you want to buy or lease a car, we offer you a list of reasons why you should buy a car from one of the South Korean brands.

1. Affordable prices

This is one of the main reasons why these machines are gaining popularity all over the world so quickly. Being cheaper than European and American brands and at the same time not inferior in quality - this is what they continue to build their marketing strategy on.

2. Great designAutomakers from South Korea quickly realized that they needed to work hard on design in order to conquer markets. And they hired former BMW designer Thomas Bürkle (Hyundai) and Peter Schreier (Kia), who left Audi.
As a result, today, Korean cars are not only among the most beautiful in the world, but their design is in no way inferior to many popular car models. Proof that the Genesis G90 is probably better looking than any sedans ever made in the US, and few Europeans can match it.

3. Great warranty offers

Buying a car is always a risk - what if your car is not lucky enough to be with a defect? The manufacturer's warranty acts as a kind of insurance that, in which case, you do not have to invest another half of the cost of the machine in its repair.

And in this regard, Korean automakers today have no equal. Hyundai and Kia were the first to offer a 10-year warranty on their cars. Such a warranty is valid in Europe and the United States.

4. Upscale interiors

Koreans do not save on the decoration of their salons. They strive to make the trip as pleasant as possible, not only for drivers but also for passengers. Heated seats and leather interiors are the standards for a car at a fairly modest price.

5. Lots of great models

We are used to the fact that luxury brands are mainly in the USA or Europe, but South Korean manufacturers have improved their designs over the past years and are now ready to compete with the best in the luxury car segment.

The same Genesis G90, for example, is a premium sedan from South Korea, which car fans have already dubbed the "Mercedes Killer". It has everything that a luxury car needs - chic looks, a great interior, cutting-edge technology, and superb driving performance.

6. Reliability

Everyone hates cars that break down all the time and require tons of money to fix. Previously recognized worldwide manufacturers whose cars can last for decades and require only minimal repairs were Japanese auto brands.

Korean brands have taken over from their neighbors and now produce some of the most reliable cars in the world. In 2021, the Hyundai brand was ranked as the fifth most reliable vehicle manufacturer in the US.

7. High security

Global car safety standards have risen a lot in recent years, so most manufacturers produce cars with approximately the same level of safety. But some stand out from the crowd, and Korean manufacturers are among them.

For example, the 2021 Kia K5 received 5 stars from the US NHTSA (National Highway Traffic Safety Administration) for overall safety and the 2021 Top Safety Pick+ award from the IIHS (American Institute for Highway Safety), one of the most respected experts in the automotive industry. security.

8. Excellent value for money and quality

As mentioned above, Korean cars are cheaper than car models from most manufacturers. But even at such an affordable price, they manage to offer customers excellent quality cars. In their cars, you can find options that are found only in luxury equipment of American and European brands.

The philosophy of more for less is helping Korean brands to gain more and more market share. Even in inexpensive models, you can count on all heated seats, front ventilation, as well as a number of options from the driver assistance package.

9. Environmental friendliness

The transition to models with a lower level of environmental pollution is a global trend, and of course, Korean manufacturers are not left out. Both Hyundai and Kia have hybrid car models in their lineup, such as the Hyundai Sonata Hybrid, Kia Niro, and Hyundai Ioniq. In the growing EV market, Korean brands are also very active, with EVs such as the Kia Niro EV and Hyundai Ioniq Electric among the cheapest in the segment.

10. Top initial brand quality

Initial Brand Quality is an indicator of the build quality of new cars. It is compiled on the basis of customer feedback during the first 3 months after buying a new car. In 2019, JD Power announced that the Genesis was in first place, with only 63 problem reports per 100 vehicles sold. It was followed by Kia and Hyundai. In 2020, Genesis and Hyundai failed to maintain their positions in the rankings, but Kia climbed to the top spot. 

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Wednesday, 22 May 2024